Internet Video Ads on the Rise
via NYTimes.com
Video is becoming all the more popular in the news these days. You’ve obviously seen it on television, and you’re starting to find it more online. As broadband access becomes more widespread, it is becoming the norm to see video on a news site. According to comScore, a marketing research company, The New York Times, Gannet and Tribune have more than one million video-stream viewers each month.
This, of course, has caught the attention of advertisers whose main avenue for advertising was mostly through search engines. Online video advertising amounted to $477 million in the first half of 2009, which is up 38% from last year, and the trend is predicted to continue. According to research firm eMarketer, adveritisng dollars put towards video will rise by 35 to 45 percent for each segment of the next five years.
Most of the ways that people advertise through video are through “pre-roll” videos, small 15 second advertisements that play before the real content, and through banner ads. My problem with this lies in how effect these ads actually are? For the most part, I usually either look at a different page when the pre-roll ads are playing or just turn the volume down. For banner ads, I close them immediately. This is mostly because I see them as an intrusion on what I’m trying to watch. With search engine ads, they don’t really get in my way and I’m more open to click on them because they’re not trying to get in my way. So my question is how effective do you think these ads will be before people just find a way around them?
